Several eye-tracking studies have been done with regards to how people read and interact with websites. The greatest thing about these studies is that they provide a breadth of knowledge for business owners who want to truly capitalize on the … Continued
Building your fan base within social media is directly tied to increasing the engagement level of your audience. It’s the ultimate goal of any social media campaign; you and your business are marketing yourselves for the purpose of achieving a … Continued
B2B companies have taken notice of Online Video as a key part of the content marketer’s playbook. With today’s technology, video content is less costly, easier to create, and more effective than ever. Source: http://media.eloqua.com
Welcome to the bright new world, where letters have become relatively obsolete and flyers are just annoying papers left on your doorstep or the nearest telephone pole. The reality is that advertising the old way isn’t going to bring in … Continued
By reading this, you just proved that social media works. Okay, so I ripped the phrase off of an advertisement I saw on a bus bench, but it’s true! Essentially by reading this blog right now, you’re proving that blogs … Continued
Knowing your audience is crucial in successful online marketing. Promoting your service or products to wrong crowd will waste your marketing dollar that could be used on something else otherwise. The Infographic below fills the gap of knowing who is … Continued
Photographer Brian Yen who’s working under the pseudonym briyen, photographs populous capital on long exposure, showing a dizzying movement of pedestrians and vehicles. One year of a photographer in Hong Kong led to the creation of a book on a … Continued
If you’re involved in any facet of content marketing, study the archetypes of popular images to gain an understanding of why certain images are sticky and others fall flat. Captions added to provide context. Infographics, graphs and charts Seems simple … Continued